Profitability Ratios
Profitability ratios answer the question: how efficiently is the company converting inputs into profit?
Profitability, liquidity, solvency, efficiency, and market ratios.
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Profitability ratios answer the question: how efficiently is the company converting inputs into profit?
Liquidity ratios answer: can this company pay its bills in the short run?
Solvency ratios answer: can this company survive the long run? Is the debt manageable relative to earnings power and asset base?
Efficiency ratios measure how productively a company uses its assets to generate revenue.
Market ratios combine financial statement data with market prices to express what investors are paying for each unit of earnings, book value, or cash flow.
ROE is the most important single metric for an equity investor, it tells you how much the company earned on shareholders' capital.
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