Profitability and Return Ratios

    Operating Margin

    EBIT Margin

    Operating margin is the profit from running the business, before interest and tax, as a percentage of sales. It shows how efficiently the company converts revenue into profit from operations alone.

    Formula

    Operating Margin

    Operating Margin (%) = Operating Profit (EBIT) ÷ Sales × 100

    Benchmark: Compare within the sector and across five years; watch the gap to gross margin

    Reading the number

    Between gross margin and operating margin sit the running costs: salaries, rent, advertising, distribution, and depreciation. The gap between the two tells you how expensive the business is to operate. A wide gap with a healthy gross margin means heavy overheads, which is normal for a consumer brand that advertises constantly and unusual for a commodity producer.

    Operating profit is also the numerator in ROCE and in interest coverage, so a falling operating margin quietly weakens both of those ratios at once.

    Indian example

    Related ratios

    Glossary terms