Responsible marketing
ESG & GovernanceSelling and promoting products honestly, without misleading claims, pressure tactics or improper inducements.
Examples of failure include false health claims, mis-selling of financial products and gifts to doctors to promote medicines, which India's UCPMP 2024 bars. The BRSR asks for complaints on advertising and unfair trade practices. Misleading green claims are covered under greenwashing.
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From the research
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