Impact washing
ESG & GovernanceClaiming measurable social or environmental impact without evidence, or for results that would have happened anyway.
Impact washing is common in fund marketing and SDG reporting. A fund may call itself an "impact" fund simply because it holds companies in sectors linked to good outcomes, without measuring results or showing that its money made a difference. Real impact needs intention, measurement and additionality. Ask what was measured, against what baseline, and whether the outcome would have happened without the investment.
Related terms
From the research
A Comparative Financial Analysis of Three Listed Companies
Three IT services leaders, five years of numbers: similar growth, very different margins and returns on capital, and their October 2026 valuations.
MarketsIPO Issue Price vs. Listing Price vs. Subsequent Performance
Seven of India's most talked-about IPOs since 2021, tracked from issue price to listing to October 2026. Buying on listing day lost money in six of seven.
ValuationPaytm: Valuing a Company With No Clean Comparable
Paytm is part payments processor, part device business, part loan distributor. Why no single peer fits, and how to value it in parts and in reverse.